Jisu Yi

15 papers and 368 indexed citations i.

Jisu Yi has authored 15 papers that have received a total of 368 indexed citations. This includes 12 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Media Influence and Health (3 papers). Jisu Yi is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in South Korea. Jisu Yi's co-authors include Sang‐Hoon Kim, Sang-Hoon Kim, Changsok Yoo, Wujin Chu and Jong-Dae Kim and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Information Processing & Management