Jogendra Kumar Nayak

45 papers and 1.1k indexed citations i.

Jogendra Kumar Nayak has authored 45 papers that have received a total of 1.1k indexed citations. This includes 23 papers in Sociology and Political Science, 22 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (12 papers) and Diverse Aspects of Tourism Research (11 papers). Jogendra Kumar Nayak is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (12 papers) and Diverse Aspects of Tourism Research (11 papers) and collaborates with scholars based in India and United Kingdom. Jogendra Kumar Nayak's co-authors include Jitender Kumar, Shivam Rai, Deepak Sangroya, Pramod Sharma and Manoranjan Parida and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Computers & Education.