Johanna Gummerus
About
Johanna Gummerus has authored 31 papers that have received a total of 2.6k indexed citations.
This includes 27 papers in Marketing, 20 papers in Organizational Behavior and Human Resource Management and 18 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Johanna Gummerus is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Finland, Sweden and France. Johanna Gummerus's co-authors include Veronica Liljander, Hannele Kauppinen‐Räisänen, Per Skålén, Christian Grönroos and Allard C.R. van Riel and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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