John Amoah
About
John Amoah has authored 29 papers that have received a total of 212 indexed citations.
This includes 15 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). John Amoah is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Ghana, Czechia and China. John Amoah's co-authors include Abdul Bashiru Jibril, Jaroslav Belás, Jaroslav Belás, Khurram Ajaz Khan and Jinke Li and has published in prestigious journals such as Sustainability, Heliyon and Cogent Business & Management
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