John Byrom

38 papers and 556 indexed citations i.

John Byrom has authored 38 papers that have received a total of 556 indexed citations. This includes 19 papers in Marketing, 12 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Retail Behavior Studies (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Wine Industry and Tourism (4 papers). John Byrom is often cited by papers focused on Consumer Retail Behavior Studies (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Wine Industry and Tourism (4 papers) and collaborates with scholars based in United Kingdom, Australia and Canada. John Byrom's co-authors include Dominic Medway, Emma Banister, David Bennison, John Pal and Cathy Parker and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research