John P. Liefeld
About
John P. Liefeld has authored 12 papers that have received a total of 635 indexed citations.
This includes 6 papers in Marketing, 3 papers in Economics and Econometrics and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Economic and Environmental Valuation (2 papers). John P. Liefeld is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Economic and Environmental Valuation (2 papers) and collaborates with scholars based in Canada. John P. Liefeld's co-authors include Louise A. Heslop, Marjorie Wall, Linda D. Wolfe, Marie Sanderson and Nicolas Papadopoulos and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science
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