John R. Rossiter
About
John R. Rossiter has authored 109 papers that have received a total of 7.0k indexed citations.
This includes 50 papers in Marketing, 34 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers). John R. Rossiter is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers) and collaborates with scholars based in Australia, United States and Germany. John R. Rossiter's co-authors include Thomas S. Robertson, Larry Percy, Steven Bellman, Lars Bergkvist and Sandra C. Jones and has published in prestigious journals such as American Psychologist, Journal of Marketing Research and Journal of Consumer Research
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