John T. Gourville

32 papers and 1.6k indexed citations i.

John T. Gourville has authored 32 papers that have received a total of 1.6k indexed citations. This includes 17 papers in Marketing, 10 papers in General Decision Sciences and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Decision-Making and Behavioral Economics (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Market Behavior and Pricing (7 papers). John T. Gourville is often cited by papers focused on Decision-Making and Behavioral Economics (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Market Behavior and Pricing (7 papers) and collaborates with scholars based in United States, Spain and Canada. John T. Gourville's co-authors include Dilip Soman, Sanaz Hariri, Marco Bertini, Harry E. Rubash and Elie Ofek and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Clinical Orthopaedics and Related Research