Jon Reast

17 papers and 676 indexed citations i.

Jon Reast has authored 17 papers that have received a total of 676 indexed citations. This includes 8 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Pharmaceutical industry and healthcare (4 papers) and Customer Service Quality and Loyalty (4 papers). Jon Reast is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Pharmaceutical industry and healthcare (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United Kingdom, France and Germany. Jon Reast's co-authors include Dayananda Palihawadana, Adam Lindgreen, Joëlle Vanhamme, François Maon and Haseeb Shabbir and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Long Range Planning