Jonas Hoffmann
About
Jonas Hoffmann has authored 22 papers that have received a total of 309 indexed citations.
This includes 5 papers in Sociology and Political Science, 5 papers in Strategy and Management and 5 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (2 papers). Jonas Hoffmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in France, Germany and United Kingdom. Jonas Hoffmann's co-authors include Ivan Coste-Manière, Rafael Ramírez, Tobias Meile, Matthias Kaltheuner and Alfred Königsrainer and has published in prestigious journals such as Journal of Business Research, Journal of Clinical Epidemiology and Technological Forecasting and Social Change
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