Jong‐Youn Rha

49 papers and 476 indexed citations i.

Jong‐Youn Rha has authored 49 papers that have received a total of 476 indexed citations. This includes 20 papers in Sociology and Political Science, 17 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (13 papers) and Diverse Topics in Contemporary Research (7 papers). Jong‐Youn Rha is often cited by papers focused on Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (13 papers) and Diverse Topics in Contemporary Research (7 papers) and collaborates with scholars based in South Korea, United States and Taiwan. Jong‐Youn Rha's co-authors include Richard Widdows, Jin-Myong Lee, Hyo‐Jung Kim, Sherman D. Hanna and Jihye Kim and has published in prestigious journals such as Computers in Human Behavior, Computers & Education and Sustainability