Joona Keränen
About
Joona Keränen has authored 34 papers that have received a total of 811 indexed citations.
This includes 24 papers in Marketing, 17 papers in Strategy and Management and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Service and Product Innovation (19 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (7 papers). Joona Keränen is often cited by papers focused on Service and Product Innovation (19 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Finland, Australia and United Kingdom. Joona Keränen's co-authors include Anne Jalkala, Daniel D. Prior, Paavo Ritala, Anna Salonen and Mark Micallef and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management
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