Jörg Henseler
About
Jörg Henseler has authored 125 papers that have received a total of 34.8k indexed citations.
This includes 44 papers in Marketing, 38 papers in Organizational Behavior and Human Resource Management and 25 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Technology Adoption and User Behaviour (21 papers). Jörg Henseler is often cited by papers focused on Customer Service Quality and Loyalty (36 papers), Consumer Behavior in Brand Consumption and Identification (24 papers) and Technology Adoption and User Behaviour (21 papers) and collaborates with scholars based in The Netherlands, Portugal and Germany. Jörg Henseler's co-authors include Florian Schuberth, Theo K. Dijkstra, Marko Sarstedt, Gabriel Cepeda‐Carrión and Christian M. Ringle and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Journal of the Academy of Marketing Science
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