Juan Mundel
About
Juan Mundel has authored 20 papers that have received a total of 224 indexed citations.
This includes 15 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (5 papers). Juan Mundel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, China and Germany. Juan Mundel's co-authors include Patricia Huddleston, Tao Deng, Bridget K. Behe and Shu‐Chuan Chu and has published in prestigious journals such as Journal of Advertising, Journal of Retailing and Consumer Services and Journal of Product & Brand Management
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