Julian Ming‐Sung Cheng

18 papers and 488 indexed citations i.

Julian Ming‐Sung Cheng has authored 18 papers that have received a total of 488 indexed citations. This includes 11 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Julian Ming‐Sung Cheng is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan, United States and Vietnam. Julian Ming‐Sung Cheng's co-authors include Charles Blankson, Shadab Khalil, Stavros Kalafatis, Julia Lin and Edward Wang and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Small Business Management.