Julie McColl
About
Julie McColl has authored 20 papers that have received a total of 220 indexed citations.
This includes 15 papers in Marketing, 7 papers in Strategy and Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (9 papers) and International Business and FDI (5 papers). Julie McColl is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (9 papers) and International Business and FDI (5 papers) and collaborates with scholars based in United Kingdom, China and Japan. Julie McColl's co-authors include Christopher M. Moore, Anne M. Smith, Elaine L. Ritch, Christopher Moore and Lindsey Carey and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and International Marketing Review
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