Jun Heo

32 papers and 475 indexed citations i.

Jun Heo has authored 32 papers that have received a total of 475 indexed citations. This includes 21 papers in Sociology and Political Science, 14 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (10 papers). Jun Heo is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (10 papers) and collaborates with scholars based in South Korea, United States and China. Jun Heo's co-authors include A‐Reum Jung, Won Seok Lee, Hyun Jin Kim, Joonho Moon and Min Jun Kim and has published in prestigious journals such as Computers in Human Behavior, IEEE Access and Surface and Coatings Technology