Jun Yao

27 papers and 444 indexed citations i.

Jun Yao has authored 27 papers that have received a total of 444 indexed citations. This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in General Decision Sciences. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Decision-Making and Behavioral Economics (4 papers). Jun Yao is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in Australia, China and United Kingdom. Jun Yao's co-authors include Harmen Oppewal, Brett Martin, Steven Pike and Svetlana Bogomolova and has published in prestigious journals such as Journal of Power Sources, Journal of Business Research and Personality and Individual Differences