Jung Eun Lee
About
Jung Eun Lee has authored 29 papers that have received a total of 1.1k indexed citations.
This includes 16 papers in Marketing, 8 papers in Sociology and Political Science and 3 papers in Materials Chemistry. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (5 papers). Jung Eun Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Jung Eun Lee's co-authors include Jinwoong Kim, Leslie Stoel, Jee‐Hyun Ryu, Kyung‐Do Suh and Brandi Watkins and has published in prestigious journals such as Polymer, Journal of Business Research and Experimental Brain Research
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