Jungsil Choi

21 papers and 356 indexed citations i.

Jungsil Choi has authored 21 papers that have received a total of 356 indexed citations. This includes 12 papers in Marketing, 8 papers in Social Psychology and 8 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (8 papers) and Behavioral Health and Interventions (6 papers). Jungsil Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (8 papers) and Behavioral Health and Interventions (6 papers) and collaborates with scholars based in United States, China and South Korea. Jungsil Choi's co-authors include Lee Kil-Jae, Surendra N. Singh, Yexin Jessica Li, Young Kyun Chang and Sreedhar Madhavaram and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Journal of Retailing