Jungwon Lee
About
Jungwon Lee has authored 33 papers that have received a total of 266 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Jungwon Lee is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in South Korea and United States. Jungwon Lee's co-authors include Cheol Park, Jong‐Won Lee, Muhammad Taqi Mehran, Rak‐Hyun Song and Tak‐Hyoung Lim and has published in prestigious journals such as Journal of Alloys and Compounds, IEEE Transactions on Electron Devices and Technovation
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