Junpeng Guo

14 papers and 425 indexed citations i.

Junpeng Guo has authored 14 papers that have received a total of 425 indexed citations. This includes 7 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Junpeng Guo is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China, Australia and Hong Kong. Junpeng Guo's co-authors include Yi Wu, Na Liu, Chunxin Zhang, Tingru Cui and Leo Yu Zhang and has published in prestigious journals such as Computers in Human Behavior, Information & Management and Journal of Management Information Systems