Junsong Chen
About
Junsong Chen has authored 27 papers that have received a total of 566 indexed citations.
This includes 16 papers in Organizational Behavior and Human Resource Management, 16 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (9 papers). Junsong Chen is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in China, United Kingdom and France. Junsong Chen's co-authors include Bang Nguyen, T.C. Melewar, Xiaoyu Yu, Sylvie Laforet and Matthew Yeung and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management
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