Justin Paul
About
Justin Paul has authored 224 papers that have received a total of 14.9k indexed citations.
This includes 99 papers in Marketing, 79 papers in Sociology and Political Science and 62 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (63 papers) and Customer Service Quality and Loyalty (39 papers). Justin Paul is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (68 papers), Digital Marketing and Social Media (63 papers) and Customer Service Quality and Loyalty (39 papers) and collaborates with scholars based in Puerto Rico, India and United Kingdom. Justin Paul's co-authors include Mohd Sadiq, Faheem Gul Gilal, Mohd Adil, Sanjay Dhir and S. Sreejesh and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior
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