Kai-Lung Hui
About
Kai-Lung Hui has authored 60 papers that have received a total of 2.1k indexed citations.
This includes 32 papers in Sociology and Political Science, 24 papers in Marketing and 14 papers in Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (17 papers) and Privacy, Security, and Data Protection (15 papers). Kai-Lung Hui is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Digital Marketing and Social Media (17 papers) and Privacy, Security, and Data Protection (15 papers) and collaborates with scholars based in Hong Kong, Singapore and United States. Kai-Lung Hui's co-authors include Ivan Png, Qiu-Hong Wang, Il-Horn Hann, Sang‐Yong Tom Lee and Xu Hong and has published in prestigious journals such as American Economic Review, Management Science and MIS Quarterly
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