Kati Suomi
About
Kati Suomi has authored 21 papers that have received a total of 342 indexed citations.
This includes 12 papers in Strategy and Management, 11 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Corporate Identity and Reputation (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers). Kati Suomi is often cited by papers focused on Corporate Identity and Reputation (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Finland, United Kingdom and Sweden. Kati Suomi's co-authors include Jari Stenvall, Elias Pekkola, Jussi Kivistö, Tomi J. Kallio and Chris Chapleo and has published in prestigious journals such as Journal of Business Research, Tourism Management and European Journal of Marketing
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