Keith Marion Smith

10 papers and 802 indexed citations i.

Keith Marion Smith has authored 10 papers that have received a total of 802 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers). Keith Marion Smith is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States and South Korea. Keith Marion Smith's co-authors include John Hulland, William B. Karesh, Dominic A. Travis, Catherine Machalaba and Carlos Zambrana‐Torrelio and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science