Kelley O’Reilly
About
Kelley O’Reilly has authored 20 papers that have received a total of 332 indexed citations.
This includes 9 papers in Sociology and Political Science, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Kelley O’Reilly is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States and China. Kelley O’Reilly's co-authors include Karen M. Lancendorfer, David Paper, Ann Veeck, Mushtaq Luqmani and Sherry Marx and has published in prestigious journals such as Organizational Research Methods, Journal of Product & Brand Management and International Journal of Retail & Distribution Management
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