Keng‐Boon Ooi
About
Keng‐Boon Ooi has authored 205 papers that have received a total of 12.0k indexed citations.
This includes 89 papers in Information Systems and Management, 87 papers in Sociology and Political Science and 60 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (88 papers), Digital Marketing and Social Media (75 papers) and Quality and Supply Management (42 papers). Keng‐Boon Ooi is often cited by papers focused on Technology Adoption and User Behaviour (88 papers), Digital Marketing and Social Media (75 papers) and Quality and Supply Management (42 papers) and collaborates with scholars based in Malaysia, China and United States. Keng‐Boon Ooi's co-authors include Garry Wei–Han Tan, Voon‐Hsien Lee, Alain Yee‐Loong Chong, Binshan Lin and Lai-Ying Leong and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior
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