Kenneth Yap
About
Kenneth Yap has authored 5 papers that have received a total of 237 indexed citations.
This includes 3 papers in Sociology and Political Science, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (2 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Kenneth Yap is often cited by papers focused on Technology Adoption and User Behaviour (2 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in Australia and Singapore. Kenneth Yap's co-authors include Lei Feng and Jill Sweeney and has published in prestigious journals such as Journal of Services Marketing, The journal of nutrition health & aging and International Journal of Bank Marketing
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