International Journal of Bank Marketing
About
The 1.5k papers published in International Journal of Bank Marketing in the last decades have received a total of 54.3k indexed citations.
Papers published in International Journal of Bank Marketing usually cover Organizational Behavior and Human Resource Management (769 papers), Marketing (604 papers) and Information Systems and Management (386 papers) specifically the topics of Customer Service Quality and Loyalty (740 papers), Technology Adoption and User Behaviour (373 papers) and Consumer Retail Behavior Studies (341 papers). The most active scholars publishing in International Journal of Bank Marketing are Christine Ennew, Steve Worthington, Uğur Yavaş, Erdener Kaynak and Luiz Moutinho.
In The Last Decade
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