Kenny Basso

48 papers and 473 indexed citations i.

Kenny Basso has authored 48 papers that have received a total of 473 indexed citations. This includes 25 papers in Organizational Behavior and Human Resource Management, 22 papers in Marketing and 15 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (10 papers). Kenny Basso is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in Brazil, Switzerland and Portugal. Kenny Basso's co-authors include Cristiane Pizzutti dos Santos, Márcia Dutra de Barcellos, Lilian Rigo, Vítor Francisco Dalla Corte and José Mauro da Costa Hernandez and has published in prestigious journals such as European Journal of Marketing, Journal of Service Research and Journal of Retailing and Consumer Services