Kerrie Brïdson
About
Kerrie Brïdson has authored 22 papers that have received a total of 824 indexed citations.
This includes 16 papers in Organizational Behavior and Human Resource Management, 14 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (6 papers). Kerrie Brïdson is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Australia and United Kingdom. Kerrie Brïdson's co-authors include Jody Evans, Felix Mavondo, Melissa A. Parris, Riza Casidy and Dominic Medway and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Services Marketing
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