Keyoor Purani
About
Keyoor Purani has authored 29 papers that have received a total of 851 indexed citations.
This includes 18 papers in Organizational Behavior and Human Resource Management, 18 papers in Marketing and 14 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Retail Behavior Studies (9 papers). Keyoor Purani is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in India, United Kingdom and United States. Keyoor Purani's co-authors include Sunil Sahadev, Deepak S. Kumar, Neeru Malhotra, Richard Lynch and Zhongqi Jin and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing
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