Khim Yong Goh

55 papers and 1.3k indexed citations i.

Khim Yong Goh has authored 55 papers that have received a total of 1.3k indexed citations. This includes 31 papers in Sociology and Political Science, 29 papers in Marketing and 15 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (28 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Platforms and Economics (12 papers). Khim Yong Goh is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Market Behavior and Pricing (24 papers) and Digital Platforms and Economics (12 papers) and collaborates with scholars based in Singapore, China and United States. Khim Yong Goh's co-authors include Zhijie Lin, Chuan‐Hoo Tan, Hock‐Hai Teo and Kai-Lung Hui and has published in prestigious journals such as Management Science, Journal of Marketing Research and MIS Quarterly