Ki‐Joon Back

91 papers and 4.1k indexed citations i.

Ki‐Joon Back has authored 91 papers that have received a total of 4.1k indexed citations. This includes 54 papers in Sociology and Political Science, 54 papers in Marketing and 52 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (50 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Digital Marketing and Social Media (30 papers). Ki‐Joon Back is often cited by papers focused on Customer Service Quality and Loyalty (50 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Digital Marketing and Social Media (30 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Ki‐Joon Back's co-authors include Choong‐Ki Lee, Jiseon Ahn, Jin‐Soo Lee, Minwoo Lee and Carol W. Shanklin and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Frontiers in Psychology