Kim Huat Goh

31 papers and 464 indexed citations i.

Kim Huat Goh has authored 31 papers that have received a total of 464 indexed citations. This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Platforms and Economics (6 papers). Kim Huat Goh is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Platforms and Economics (6 papers) and collaborates with scholars based in Singapore, United States and China. Kim Huat Goh's co-authors include Wai Fong Boh, Adrian Yeow, Wang Le, Jesse Bockstedt and Gamaliel Tan and has published in prestigious journals such as Nature Communications, MIS Quarterly and Journal of Medical Internet Research