Kin-Nam Lau
About
Kin-Nam Lau has authored 22 papers that have received a total of 294 indexed citations.
This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Statistics and Probability. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Advanced Statistical Methods and Models (3 papers). Kin-Nam Lau is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Market Behavior and Pricing (4 papers) and Advanced Statistical Methods and Models (3 papers) and collaborates with scholars based in Hong Kong, United States and Latvia. Kin-Nam Lau's co-authors include Albert Kagan, Kam-hon Lee, Gerald V. Post, Patricia Berglund and E. T. Holm and has published in prestigious journals such as Journal of Marketing Research, European Journal of Operational Research and Entrepreneurship Theory and Practice
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