Kirti Dutta

19 papers and 335 indexed citations i.

Kirti Dutta has authored 19 papers that have received a total of 335 indexed citations. This includes 11 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Diverse Aspects of Tourism Research (4 papers). Kirti Dutta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (6 papers) and Diverse Aspects of Tourism Research (4 papers) and collaborates with scholars based in India and United States. Kirti Dutta's co-authors include H. G. Parsa, Umashankar Venkatesh, Daniel L. Spears, Tammy R. Kinley and Bharath M. Josiam and has published in prestigious journals such as Journal of Service Research, International Journal of Contemporary Hospitality Management and Journal Of Vacation Marketing