Klaus Backhaus
About
Klaus Backhaus has authored 68 papers that have received a total of 1.7k indexed citations.
This includes 20 papers in Strategy and Management, 15 papers in Sociology and Political Science and 12 papers in Marketing. The topics of these papers are Corporate Governance and Management (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Klaus Backhaus is often cited by papers focused on Corporate Governance and Management (10 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Germany, Switzerland and United Kingdom. Klaus Backhaus's co-authors include Bernd Erichson, Rolf Weiber, Wulff Plinke, Robert L. Wilken and Michael Steiner and has published in prestigious journals such as Journal of Applied Psychology, Journal of Management and Journal of Business Research
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