Klaus Wertenbroch
About
Klaus Wertenbroch has authored 37 papers that have received a total of 4.5k indexed citations.
This includes 21 papers in General Decision Sciences, 13 papers in Marketing and 11 papers in Economics and Econometrics. The topics of these papers are Decision-Making and Behavioral Economics (21 papers), Consumer Market Behavior and Pricing (9 papers) and Behavioral Health and Interventions (9 papers). Klaus Wertenbroch is often cited by papers focused on Decision-Making and Behavioral Economics (21 papers), Consumer Market Behavior and Pricing (9 papers) and Behavioral Health and Interventions (9 papers) and collaborates with scholars based in France, United States and Canada. Klaus Wertenbroch's co-authors include Ziv Carmon, Dilip Soman, Sabrina Bruyneel, Amitava Chattopadhyay and Ravi Dhar and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science
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