Kokil Jain

34 papers and 311 indexed citations i.

Kokil Jain has authored 34 papers that have received a total of 311 indexed citations. This includes 21 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (8 papers). Kokil Jain is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in India, Canada and France. Kokil Jain's co-authors include Abhishek Behl, Gurinder Singh, Vijay Pereira, Meena Chavan and Ritu Gupta and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management