Kristina Bäckström

7 papers and 402 indexed citations i.

Kristina Bäckström has authored 7 papers that have received a total of 402 indexed citations. This includes 6 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (5 papers). Kristina Bäckström is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Sweden. Kristina Bäckström's co-authors include Ulf Johansson and Christian Fuentes and has published in prestigious journals such as Journal of Retailing and Consumer Services and The International Review of Retail Distribution and Consumer Research.