Kumju Hwang
About
Kumju Hwang has authored 25 papers that have received a total of 1.9k indexed citations.
This includes 10 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Management, Monitoring, Policy and Law. The topics of these papers are Environmental Sustainability in Business (5 papers), Environmental Education and Sustainability (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Kumju Hwang is often cited by papers focused on Environmental Sustainability in Business (5 papers), Environmental Education and Sustainability (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in South Korea and United Kingdom. Kumju Hwang's co-authors include Seonaidh McDonald, William Young, Caroline Oates, Panayiota Alevizou and Bora Lee and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and International Journal of Environmental Research and Public Health
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