Kumkum Bharti
About
Kumkum Bharti has authored 24 papers that have received a total of 329 indexed citations.
This includes 16 papers in Marketing, 7 papers in Information Systems and Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Technology Adoption and User Behaviour (7 papers) and Service and Product Innovation (6 papers). Kumkum Bharti is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Technology Adoption and User Behaviour (7 papers) and Service and Product Innovation (6 papers) and collaborates with scholars based in India, New Zealand and Australia. Kumkum Bharti's co-authors include Mohd Sadiq, Vinay Sharma, Rajat Agrawal, Mohd Adil and Mohd Nasir Mohd Desa and has published in prestigious journals such as Journal of Cleaner Production, Journal of Retailing and Consumer Services and Behaviour and Information Technology
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