Kuo-Kuang Chu
About
Kuo-Kuang Chu has authored 10 papers that have received a total of 373 indexed citations.
This includes 4 papers in Sociology and Political Science, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (2 papers). Kuo-Kuang Chu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in Taiwan. Kuo-Kuang Chu's co-authors include Hsin‐Pin Fu, Chien-I Lee, Meng‐Hsiang Hsu, Chihua Li and Chun‐Ming Chang and has published in prestigious journals such as Computers in Human Behavior, Expert Systems with Applications and Service Industries Journal
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