Kwanho Suk
About
Kwanho Suk has authored 24 papers that have received a total of 301 indexed citations.
This includes 10 papers in Marketing, 9 papers in General Decision Sciences and 7 papers in Sociology and Political Science. The topics of these papers are Decision-Making and Behavioral Economics (9 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Kwanho Suk is often cited by papers focused on Decision-Making and Behavioral Economics (9 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in South Korea, United States and Indonesia. Kwanho Suk's co-authors include Eun Young Park, Donald R. Lichtenstein, Jong‐Chul Park, Gangseog Ryu and Michelle P. Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science
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