Kyu‐Hye Lee

86 papers and 581 indexed citations i.

Kyu‐Hye Lee has authored 86 papers that have received a total of 581 indexed citations. This includes 71 papers in Marketing, 19 papers in Cultural Studies and 18 papers in Museology. The topics of these papers are Consumer Perception and Purchasing Behavior (49 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Retail Behavior Studies (24 papers). Kyu‐Hye Lee is often cited by papers focused on Consumer Perception and Purchasing Behavior (49 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Retail Behavior Studies (24 papers) and collaborates with scholars based in South Korea, United States and China. Kyu‐Hye Lee's co-authors include Yeonhee Kim, So Won Jeong, Hyunjin Seo, Ji Yeon Kim and Hyun‐Jung Lee and has published in prestigious journals such as Journal of Business Research, International Journal of Environmental Research and Public Health and Technological Forecasting and Social Change