Kyung Young Lee
About
Kyung Young Lee has authored 25 papers that have received a total of 781 indexed citations.
This includes 21 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Kyung Young Lee is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (12 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Canada, South Korea and United States. Kyung Young Lee's co-authors include Sung‐Byung Yang, Minwoo Lee, Kimin Kim and Soo Il Shin and has published in prestigious journals such as Computers in Human Behavior, Information & Management and International Journal of Hospitality Management
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