L. William Murray
About
L. William Murray has authored 20 papers that have received a total of 256 indexed citations.
This includes 6 papers in Strategy and Management, 4 papers in Sociology and Political Science and 4 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Corporate Identity and Reputation (3 papers) and Personality Traits and Psychology (3 papers). L. William Murray is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Corporate Identity and Reputation (3 papers) and Personality Traits and Psychology (3 papers) and collaborates with scholars based in United States, Latvia and Australia. L. William Murray's co-authors include Zhan G. Li, Simona Stan, Andrew J. Lokuta, Kevin T. Strang and Naomi C. Chesler and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Journal of Services Marketing
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